29 November 2015

SBI targets young customers with digital branches

01 July 2014  |  4675 views  |  0 Taj Mahal

State Bank of India (SBI) has opened six digital branches as part of a campaign to attract young customers who have grown up in the internet and mobile era.

Working with Accenture, the bank has introduced the tech-packed sbiIntouch branches in major cities across India, including Mumbai, Delhi, Bengaluru, Chennai and Ahmedabad.

The sites are equipped with interactive wall and table displays as well as high-definition videoconferencing systems that enable customers to talk to remote experts. Multi-function kiosks provide services such as instant account opening with personalised debit cards, and instant in-principle approvals for home, car and education loans.

SBI chairman Arundhati Bhattacharya says that with more than half of India's massive population under the age of 25, businesses have to adapt their services to meet the expectations of the "digital demographic".

S K Mishra, deputy MD, SBI, adds: "InTouch is the start of SBI's Digital journey. This is our attempt to put our brand in touch with the dreams of the aspirational customer."

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board, sign up now.

Related blogs

Create a blog about this story (membership required)

Related stories

27 May, 2014
19 May, 2014
13 February, 2014
29 January, 2014
28 January, 2014
12 January, 2011

Related company news


Top topics

Most viewed Most shared
BBVA buys 29.5% stake in Atom for £45...
7984 views comments | 34 tweets | 41 linkedin
Former Barclays chief forecasts massive jo...
6728 views comments | 29 tweets | 33 linkedin
BNP Paribas to test contactless payment di...
6258 views comments | 17 tweets | 25 linkedin
WeChat launches mobile wallet in South Afr...
5829 views comments | 19 tweets | 15 linkedin
Hilton confirms data breach
5619 views comments | 11 tweets | 17 linkedin

Featured job

to $120K base, double OTE, benefits
New York City, NY or Boston, MA (USA)

Find your next job