UK startup Osper is promising to reinvent banking for young people through a new prepaid card and mobile app-based service.
Interesting for banks and traditional players as the internet born companies and new entrants in financial services are now much closer to the under 18 than the traditional banks.
Errrr. Isn't that exactly the same proposotion as currently offered by GoHenry Safe Pocket Money which was founded in 2011? Seems identical .....(though the monthly charges on Osper are cheaper!)
This is a great product facilitated by new technology. Its another good example of how mobility is shaping the banking landscape. Its not a huge change but a small movement of a small element of what banks do.
Shame non of the bank players have done something like this as the major benefit is a stream of young customers coming through in to the prime audience when they get older.
This generations piggy bank and clip folder :)
to $150k base, bonus, benefitsNew York City, NY (USA)
© Finextra Research 2014