01 December 2015

Uber lets customers pay for rides with AmEx rewards points

10 June 2014  |  5048 views  |  2 Woman leaning on wall using smartphone

American Express has struck a deal that will let customers of the Uber car service use card reward points to pay for their rides.

The latest version of the Uber iOS app will give AmEx members in the US who have cards on file with the taxi-killing firm the chance to enrol their cards in the programme.

Once signed up, they can pay for Uber rides using AmEx reward points. Alternatively, they can choose the 'Earn 2x points' option within the app and score twice as many points as they normally would for paying for their journeys.

Leslie Berland, SVP, digital partnerships and development, AmEx, says: "Through this new, slick and powerful integration with Uber, one of the most forward-looking, mobile-based services in the industry, we are leveraging our unique technology to add a real-time benefit where we know our Card Members want it."

Last year AmEx struck a similar deal with VeriFone to let cardmembers in New York City use their accumulated loyalty points to pay for taxi fares.

Comments: (2)

A Finextra member | 11 June, 2014, 07:05

Loyalty reward points are becoming very popular among people. It helps to create trustworthiness between business and customer. Seems ubers finds the way to bring its taxi dispatch system to next milestone. I beleive this is legitimate way to reach more users as well as hold existing users.

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Jeanne Capachin - Capachin Research - Norfolk MA | 12 June, 2014, 13:37

Kudos to Uber. They've developed a system that works better than traditional taxis and allowing the use of alternative currency is another consumer-friendly initiative. 

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board, sign up now.

Related blogs

Create a blog about this story (membership required)

Related stories

03 June, 2014
20 March, 2014
19 November, 2013
21 October, 2013
12 February, 2013
02 November, 2012

Related company news


Top topics

Most viewed Most shared
BBVA buys 29.5% stake in Atom for £45...
8226 views comments | 34 tweets | 42 linkedin
EPC publishes proposals for pan-European i...
7577 views comments | 35 tweets | 33 linkedin
Former Barclays chief forecasts massive jo...
7485 views comments | 30 tweets | 36 linkedin
WeChat launches mobile wallet in South Afr...
6475 views comments | 20 tweets | 16 linkedin
BBVA Bancomer first to roll out dynamic CV...
6132 views comments | 14 tweets | 21 linkedin

Featured job

Competitive base, double OTE
New York City, NY. USA

Find your next job