American Express has struck a deal that will let customers of the Uber car service use card reward points to pay for their rides.
Loyalty reward points are becoming very popular among people. It helps to create trustworthiness between business and customer. Seems ubers finds the way to bring its
taxi dispatch system to next milestone. I beleive this is legitimate way to reach more users as well as hold existing users.
Kudos to Uber. They've developed a system that works better than traditional taxis and allowing the use of alternative currency is another consumer-friendly initiative.
Competitive (base, bonus, benefits)London, UK
© Finextra Research 2014