Tablets are set to overtake mobile phones as the handset of choice for banking access by 2016, according to research from Forrester.
Since you can skype and Facetime through a tablet and a laptop this research seems only to indicate that people want to do stuff on a slightly bigger screen but not too big. Wow! What is the exact definitional breakpoint between a mobile and a tablet, as
my iPhone is 12.5x6cm and my iPad is 24.5x19cm? Is it 18.75x12.5cm? Can we deduce that by 2016 >50% of people will be using a device >18.75x12.5cm and <50% will use <18.75x12.5cm? And in Sweden by 2018 it will be 89% >18.75x12.5cm but in Italy 46% <18.75x12.5cm?
The earth really has moved here on the basis of that intelligence. What is the definitional breakpoint between a wireless laptop PC and a tablet? My wirless laptop is 38x26cm so issszzzzz....
The distinction between mobile devices and tablets is very blurred. This is made harder with phablets for example. I think this kind of research is meaningless, the fact is, you have to support tablets, mobiles and desktop with your app and web offerings.
It's that simple, oh and you need to support the big platforms, iOS, Windows, Android, MacOS...
What this story doesn't tell us is what percentage of banking functions will have been displaced by mobile payment apps. Even if the penetration and adoption of tablet based mobile banking is high, by then, will mobile banking be contending with disruptive
mobile and app based solutions and MNO offerings including payments charged to phone bills?
Does it matter if banking done via a tablet or smart phone. I believe many people have both devices and bank on both dependent on what is in hand at the moment. When on the move smart phones are probably used a lot more at the moment as less people have
3/4G in their tablets as standard, but perhaps this will change in the future.
Basic £90-110K OTE c. £200K AND NO CEILINGLondon based with substantial travel in the DACH Region
© Finextra Research 2015