Coupon giant Groupon has is stepping up its assault on the point-of-sale market through the launch of a new iPad-based platform that uses Bluetooth to recognise voucher holders as they walk into the store.
If I have a voucher and walk into a store, you don't need to recognise me - I am there anyway and will most likely use that voucher.
If I have a voucher and am passing by, there is little point in "pinging" me - I am passing by for a reason.
Using proximity to "form relationships with every customer that walks in the front door" is a fallacy, IMHO.
Loyalty is an interesting angle to explore, and BLE has an interesting role to play. If done differently...
It has nothing on www.clover.com
I think it does show that retailers want to engage with their customers out of store. In the yellow dress video, the woman spotted the dress online, then went in store to try it. She didn't need to be recognised, the beauty of the solution is in the pre-ordering....but
do we need Groupon for that?
Competitive PackageNew York City, NY. USA
© Finextra Research 2016