08 February 2016

US bank openly mocks Google Glass in mobile app campaign

02 May 2014  |  8364 views  |  2 Google Glass

The PR problems for Google Glass continue to mount as a US regional bank openly mocks the smart spec tech in a new video ad for its own mobile banking app.

The parody video from Boulder-based FirstBank shows an all-American family flailing around at the dinner table as they are bombarded with information from the hi-tech goggles.

The ad ends with the punchline 'Get back to the real world - the FirstBank mobile app: Technology has never been so easy."

Beloved of geeks worldwide, Google Glass has failed to excite the general public, who find the technology not only creepy but also painfully embarrassing.

A survey of 1132 people by UK discounting site lovemyvouchers in January found that only one-in-three would feel comfortable wearing the space-age specs in public. A further 64% fear that their privacy would be violated when talking to another person who was scanning their glass apps, with only 11% unperturbed by privacy issues.

Washington Post tech reporter Hayley Tsukayama spent a week wearing Google Glass and came to the conclusion: "I hate it. Here's a sample of what I heard (or overheard) from friends and strangers in the week I spent with Glass:

"Is she wearing Google Glass?" "Is that what I think that is?" "Are you recording, like, right now?" "You look ridiculous."

Aware of the problems, Google has published a list of the do's and don'ts for Glass users, with the reprimand "Don't be a Glasshole".

Here are the no-nos:

Glass-out. Glass was built for short bursts of information and interactions that allow you to quickly get back to doing the other things you love. If you find yourself staring off into the prism for long periods of time you're probably looking pretty weird to the people around you. So don't read War and Peace on Glass. Things like that are better done on bigger screens.

Rock Glass while doing high-impact sports. Glass is a piece of technology, so use common sense. Water skiing, bull riding or cage fighting with Glass are probably not good ideas.

Wear it and expect to be ignored. Let's face it, you're gonna get some questions. Be patient and explain that Glass has a lot of the same features as a mobile phone (camera, maps, email, etc.). Also, develop your own etiquette. If you're worried about someone interrupting that romantic dinner at a nice restaurant with a question about Glass, just take it off and put it around the back of your neck or in your bag.

Be creepy or rude (aka, a "Glasshole"). Respect others and if they have questions about Glass don't get snappy. Be polite and explain what Glass does and remember, a quick demo can go a long way. In places where cell phone cameras aren't allowed, the same rules will apply to Glass. If you're asked to turn your phone off, turn Glass off as well. Breaking the rules or being rude will not get businesses excited about Glass and will ruin it for other Explorers.

Comments: (2)

Alexander Peschkoff - TEDIPAY - London | 02 May, 2014, 11:51

When it comes to unorthodox payment option, NFC chip implant sounds (counterintuitively) more "human" that Google Glass. IMHO...

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Tony Wenzel - Strata Insights - New York | 05 May, 2014, 17:57

Glass the kind of technology that would have been fantastic on trading floors years ago.  I think it'll take a major film star to use them regularly, and look cool doing it, to create a fashion revolution.  Glass is a bit ahead of its time.   

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