30 August 2015

FNB faces Twitter backlash after joke bombs

22 April 2014  |  3554 views  |  0 wrong way

First National Bank's Twitter guy has spent the day issuing grovelling apologies after a bomb-related joke blew up in his face.

This morning 'FNB Guy' (@Rbjacobs), the bank's main point of contact for customers on Twitter, was asked about the whereabouts of 'Steve', a character from a radio campaign.

FNB Guy responded with a 'joke': "He's some where in Afghanistan, putting a bomb under a wheelchair and telling the cripple to run for it!"


The inevitable backlash was soon in full swing and FNB deleted the tweet, apologised and insisted that the comment "conflicts with our corporate values".

Meanwhile, FNB Guy has also been busily firefighting, tweeting hundreds of apologies. With many calling for him to be sacked, he seems to be preparing for the worst:


Still, some found the gag amusing:

KeywordsSOCIAL MEDIA

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board, sign up now.

Related blogs

Create a blog about this story (membership required)

Related stories

19 February, 2014
02 September, 2013
02 August, 2012
20 July, 2012
25 June, 2012
28 February, 2012

Related company news

 
Your browser is unable to support Flash files.

Top topics

Most viewed Most shared
Android Pay could launch this week
6548 views comments | 26 tweets | 22 linkedin
SunGard system glitch causes havoc for BNY...
6240 views comments | 13 tweets | 12 linkedin
FIS opens Indian financial inclusion lab
5996 views comments | 14 tweets | 2 linkedin
Kenya's NIC Bank links to Twitter and What...
5661 views comments | 27 tweets | 15 linkedin
Wirecard bids for Worldpay - Bloomberg
5154 views comments | 10 tweets | 7 linkedin

Featured job

Excellent Salary and Company benefits package
London

Find your next job