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Metro Bank founder to launch digital bank; recruits first direct's Mullen

09 April 2014  |  8991 views  |  8 Cheque with penci

Metro Bank founder Anthony Thomson has recruited first direct chief Mark Mullen to head a new UK digital bank.

Thomson, who stepped down as Metro Bank chairman in 2012, is planning to launch the new venture, dubbed Atom, next year.

The move into digital-first banking marks an about-turn for Thomson, who was behind the launch of branch-based Metro Bank in 2010, the UK's first new high street bank for over a century.

The launch of Atom, which will be headquartered in the north east of England, comes amid a sharp decline in branch-based footfall as more customers choose to do their banking online and via mobile devices.

"Designed entirely for the digital age and with none of the legacy issues of the past, Atom will be the UK's first real alternative to the established banks," says Thomson in a statement. "We believe that Atom will be the 21st century choice for customers who want a bank that's not just different, but more importantly, better."

The recruitment of first direct's Mullen marks a coup for Thomson. A social-media savvy former head of marketing at the UK online and telephone bank, Mullen moved into the CEO seat in September 2012. During his tenure at first direct Mullen set the path for the bank's acclaimed move into social media when it became the first to offer an open forum to customers. He resigned from the bank just last month.

Says Thomson: "Atom will be led and governed by an experienced and imaginative team who have a passion for people and know what it takes to put the customer at the heart of an organisation. Together we will offer our personal and business customers both better customer service and better value."
KeywordsPEOPLE

Comments: (8)

Alexander Peschkoff - TEDIPAY - London | 09 April, 2014, 10:25

What is a "better bank". I know that many people are keen on the idea (Brett King is the evangelist), but just being "digital" is not an advantage - traditional banks are catching up in that respect.

There are still many valid use cases where a face-to-face human interaction would be preferred (especially if banks could learn to truly listen to their customers again, the way it all started...)

Anyway, sentiments aside, anyone under illusion as to what modern financial services are about (digital or bricks), should read this interview with PayPal's CTO. For those in a hurry: it's all about regulations and compliance these days... That mostly stops any "good intention" in its tracks.

John Schlesinger - Temenos UK Ltd - London | 09 April, 2014, 11:31

Being a digital bank is very different from being a traditional bank. You do all the things Amazon would do if it were a bank. These are:

1. Keep track of all orders and their state, thanking the customer for making an order. So when I use the digital bank to pay a bill it records that request, thanks me for making it by email, tells me when the funds are received, emails me if there is a problem.

2. When the customer looks for a new service show both the digital bank's offer and all the other offers in the banking marketplace. Ensure the customer gets the best deal.

3. Makes recommendations based on previous interactions. These are for all financial services not just the ones offered by the bank.

4. Provides personal financial management including consolidation of all banking relationships not just the ones with the digital bank.

5. Excellent customer service including live chat and the kindle-style help button to get an immediate video chat.

6. Automatically refund the customer if there is a price drop, always offer the customer the best rate, give the customer the lowest possible transaction costs and match customers whenever possible (like Amazon prime book sharing) for instance on foreign exchange, so that if one customer wants $100 and another has $100 to sell, the deal is done at mid rate.

7. Allow customers to comment on all services, solicit feed back on all orders.

To do this at low cost and excellent reliability is not possible using the batch based, accounting systems of the legacy banks.

 

John

Alexander Peschkoff - TEDIPAY - London | 09 April, 2014, 11:49

John, what you described is a "good" bank, not a digital one.

What are the advantages of being "digital only" (apart from cost savings)?.. First Direct was launched as a virtual bank when "digital" was used in conjunction with "rectal". Did that change anything?..

Andrew Smith - CloudZync - London | 09 April, 2014, 14:50

I dont see any real difference between a "digital bank" and a traditional bank.

There is nothing a digital bank can do that a traditional one cannot. Everything that is listed here is possible with a traditional bank, the fact they are poor at it doesnt mean a digital bank is in any way different. Rather, that a particular bank (that so happens to be digital) prides itself on providing a better customer service...

Am I missing something?

Paul Love - Compass Plus - Nottingham | 09 April, 2014, 15:41

I assume that a digital bank does not want to handle cold hard cash – just like the “virtual” First Direct over 20 years ago.

However given the current state of maturity of purely digital channels, I assume that the digital bank will still need to issue traditional payment cards to allow its customers to transact with real merchants.

There is still plenty of room for a banks of whatever type to do things better!

John Schlesinger - Temenos UK Ltd - London | 09 April, 2014, 15:42

Andrew and Alexander, you are (I think) both right. What we want banks to be are customer oriented 'good' banks. As retail banks are becoming a subset of online retail, this means being at least as good as Amazon on the one hand, and running at much lower cost of IT on the other. This combination is what I take people to mean by 'digital'. Of course, marketing departments of banks and vendors are free to redefine the word any way they find convenient, but I think it just means a bank fit to compete with the GAFA (Google, Amazon, Facebook and Apple) all of which have the infrastructure and focus to do this right. Of the GAFA only Apple has a high street presence, but that just goes to show that being digital does not preclude being on the high street too. Amazon now has shared fullfilment centers, so it too has a physical presence. Banks need to be digital in the sense that they are online retailers with the right physical presence, whatever that turns out to be.

Peter Fletcher-Dobson - Kiwibank - Wellington | 10 April, 2014, 04:28

I think being a digital bank is much more than being a "good bank". It's about reinventing banking processes with a digital lens. In fact the end state is probably quite removed from what we call banking today. And yes, agree above, it does involve humans interacting with customers as well!

Pol Navarro - Banco Sabadell - Barcelona | 15 April, 2014, 19:49

Being a "digital first" bank is not a synonym of being a good bank. Traditional banks can take advantage of digital transformation to connect people with customers, and reinvent the relationship model. We tend to compare everything with Amazon and aliked, but many traditional retailers are capturing the digital opportunity, connecting physical and digital (i.e: Inditex-Zara). Read this article: http://www.wired.co.uk/news/archive/2013-02/25/the-death-of-commerce

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