Powa Technologies has signed up 240 brands for the launch of a digital commerce tool it promises will transform the retail landscape "forever".
Tough specific questions aside, what's even remotely revolutionary there?! Am I missing something?..
Revolutionary - hmm... not sure either Alex.... I downloaded the app, and loaded my card details, which worked, (though I had to manually fill my address as auto fill failed) 8/10 for Registration then....
Big But..... BUT will Joe Public trust Powa enough to load their card details? not so sure - I personally only loaded my Credit card as dont trust Debit card data to third party tech companies. (this will increase cost of sale to POWA merchants of course)
I then went off to try to find a web merchant or one of the 240 brands so i could shop... and - there arent any............ maybe thats the revolutionary approach - launch the consumer product before there are merchants open for business? pretty disappointing
- waste of a press release and an opportunity in my view... POWA mention giving Charities accounts - A charity account setup for testing somewhere on the web would be nice!
By making it possible to measure the effectiveness of print and TV ads, Powa solves a long standing pain faced by marketers. By facilitating immediate purchase from ads in non-digital media, Powa delivers a major gain. If it supported 1-Click bill pay, I'd
give it the perfect '10' rating.
Competitive (base, bonus, benefits)London, UK
© Finextra Research 2014