29 August 2014

ANZ appoints head of digital and social media strategy

28 February 2014  |  4297 views  |  0 Amanada Gomes ANZ

ANZ has appointed a former publishing executive to a newly-created position to lead the bank's social and digital media strategy.

As group head of strategic content and digital media, Amanda Gome will lead the bank's efforts to deepen relationships with customers and other stakeholders through the use of social channels.

Gome was previously publisher of Fairfax business magazines including BRW and Smart Investor which she moved to digital platforms.

Paul Edwards, group general manager in charge of corporate communication, says of the appointment: "Like Andrew Cornell who joined us from the Australian Financial Review last year as managing editor of our planned corporate newsroom, Amanda brings new skills to ANZ to help unlock the potential of digital and social media."

In addition to her focus on external audiences, Gome will also have responsibility for ANZ's internal digital media assets including the corporate intranet and the introduction of social collaboration tools, and for the internal culture to support the group's social and digital media agenda.

Gome says: "Companies now have the ability to create and distribute high quality news, research and insights that connect with key stakeholder and market segments in powerful new ways. It is exciting to join ANZ as it embarks on such a transformational journey."

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Related blogs

Create a blog about this story (membership required)

Related stories

24 February, 2014
02 August, 2013
22 May, 2013
09 March, 2012
17 October, 2011
26 May, 2010
28 August, 2009
25 September, 2008

Related company news

 

Featured job

to AED 350k base, double OTE, housing allowance & ...
Dubai, Bahrain or Saudi Arabia

Find your next job