30 June 2015

MasterCard harnesses mobile geolocation to fight overseas card fraud

25 February 2014  |  5689 views  |  1 Man holding smartphone

MasterCard has joined forces with Syniverse to pilot a service that taps the geolocation capabilities of mobile phones to determine whether payment cards are being used fraudulently overseas.

The opt-in service enables card transactions for users only when they have their mobile device switched on in a specific geolocation abroad. The technology is designed to prevent stolen and counterfeit cards being used overseas and to stop genuine transactions from being declined when customers are travelling.

Hany Fam, president, global strategic alliances, MasterCard and Joe DiFonzo, CTO of Syniverse discuss the partnership at Mobile World Congress here:

MasterCard says that mobile users could also have a choice of pre-paid data packages that they can purchase directly from their phones when they arrive in their destination country. Approximately 75 million mobile phone users travel outside their home country each month, yet today 70% of people switch their data function off when they arrive.

In the future, the partners also plan to push geolocation-based targeted offers to firms, enabling them to ping customers with relevant information depending on where they are.

Hany Fam, president, global strategic alliances, MasterCard, says: "By leveraging the speed and intelligence of our global network and combining it with geolocation solutions, we are enabling your MasterCard to uniquely work where you and your phone are, anywhere in the world."

Fam and DiFonzo look at the impact this partnership will have on banks, retailers and MNOs here:

Comments: (1)

Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune | 26 February, 2014, 16:35

Why not provide a choice between Geoloc and GPS? While GPS is less likely to work indoors than Geoloc, it doesn't require data connectivity to be switched on. 

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