MasterCard is partnering with leading German telcos Deutsche Telekom, Telefónica Deutschland and Vodafone to develop a mass market mobile payments network covering 80% of handset-owners in the country.
EMV should make up their mind: if SE-less HCE is fine, why bother with the operators (i.e. SIM cards)?.. After all, ISIS is not going anywhere fast in the US...
One can argue that not everyone has a smartphone, but is someone with a feature phone likely to be an early adopter of mobile payments? What about user experience (i.e. real-life performance of SIM-based NFC)?
Integration effort/cost is one of the barriers to wider adoption. However, the main issue with the business model is still not addressed. Deployments and research so far show that consumers use NFC from factor for everyday small payments. The cost of processing
small payments using debit anc credit card products is already too high (either loss for the banks, or fees too high for the merchants), so it is difficult to find room for revenue stream for mobile operators. Unless the cost is addressed with new processing
models, NFC is struggle.
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