25 April 2015

Birdback card-linked-offers platform scores £2.4 million funding round

06 February 2014  |  4131 views  |  0 add to basket

Passion Capital has led a £2.4 million investment round in Birdback, a UK-based start-up that ties retailer loyalty programmes and discounted offers to consumer payment cards.

Birdback is to use the fresh round of funds to launch its service to retailers and banks worldwide, with the UK, France and Brazil first in line.

The company's app allows consumers to tie offline loyalty offers and discount codes to their 16-digit payment card for redemption at the point-of-sale. Birdback handles the transaction on behalf of the retailer and provides an opt-in for merchants to send future offers direct to a consumer's card.

The company says it is already working on projects with the biggest retailers, affiliates and payments operators across Europe and will be announcing the first of these very soon.

Nicolai Watzenig, Founder and CEO, of Birdback will be speaking at the two-day Finextra Future Money conference taking place at level39 in Canary Wharf in April.
KeywordsFINDEX

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board, sign up now.

Related blogs

Create a blog about this story (membership required)

Related stories

03 February, 2014
14 January, 2014
12 November, 2013
31 October, 2013
19 June, 2013
21 December, 2012
07 September, 2012

Related company news

 
Your browser is unable to support Flash files.

Top topics

Most viewed Most shared
PayPal exec wants to replace passwords wit...
8339 views comments | 44 tweets | 21 linkedin
RBS and NatWest customers go into meltdown...
7111 views comments | 13 tweets | 10 linkedin
Banks on the brink as customer experience...
6489 views comments | 41 tweets | 30 linkedin
£12.8 billion to be sent through digi...
5514 views comments | 39 tweets | 16 linkedin
Finextra Future Money Day 1 - Live blog
5036 views comments | 7 tweets | 5 linkedin

Featured job

to $120K base, double OTE, benefits
New York City, NY or Boston, MA (USA)

Find your next job