30 August 2015

Loyalty start-up Red Zebra scores SBT Venture Capital investment

03 February 2014  |  5038 views  |  0 cash

London-based loyalty start-up Red Zebra Analytics has raised a seven-figure investment from fintech-focussed SBT Venture Capital.

Red Zebra subscribers are presented with discount deals via their online banking platform. The deals are linked to spending patterns, so people can save on what they already spend on, and merchants can place targeted offers. Customers then later use their bank cards to pay for deals, and receive rewards in the form of cashback once a month.

The SBT investment - understood to be a sub-£5 million sum - will be used to expand sales and marketing, says Attul Sehgal, co-founder and CEO of Red Zebra Analytics.

"We've seen there is already significant customer appetite for what we offer, and this Series A funding will allow us to bring our platform to more customers, banks and merchants than ever before," he says.

SBT's principal investor is Russian banking giant Sberbank.

Matteo Rizzi, partner at SBT Venture Capital, says: "Red Zebra has the ability and the technology assets to grow rapidly in this new market, where understanding customer behaviour is more important than ever."
KeywordsFINDEX

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board, sign up now.

Related blogs

Create a blog about this story (membership required)

Related stories

04 July, 2013
19 December, 2012
19 October, 2012

Related company news

 
Your browser is unable to support Flash files.

Top topics

Most viewed Most shared
Android Pay could launch this week
6473 views comments | 26 tweets | 22 linkedin
SunGard system glitch causes havoc for BNY...
6075 views comments | 13 tweets | 12 linkedin
FIS opens Indian financial inclusion lab
5943 views comments | 14 tweets | 2 linkedin
Kenya's NIC Bank links to Twitter and What...
5564 views comments | 27 tweets | 15 linkedin
Wirecard bids for Worldpay - Bloomberg
5052 views comments | 10 tweets | 7 linkedin

Featured job

Basic £90-110K OTE circa £200K NO CEILING
London based with substantial travel in Scandinavia

Find your next job