Mobile contactless payments may be struggling to take off but Allied Irish Bank has found a use for NFC technology, tapping it for an advertising campaign for a new P2P payments service.
The number of references to NFC in the video got me wondering if it was an ad for NFC rather than AIB's new P2P payments service! Notice the amount of keyboard entry and pinch-and-zoom actions the guy in the video had to perform? This is yet another example
of how companies in general and banks in specific neglect to design a mobile-optimized UX, which inevitably results in their inability to achieve mainstream adoption for their mobile apps.
CompetitiveNew York City, NY
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