25 November 2015

CaixaBank enables charity micro-donations linked to customer card transactions

13 January 2014  |  4519 views  |  0 Caixabank

CaixaBank has launched an initiative aimed at getting its customers involved in the bank's corporate social responsibility activities by enabling cardholders to make small-sum charity donations each time they use their cards.

Under the programme, customers will be able to make micro-donations to charities every time they perform some of the most frequent card transactions, such as making payments, withdrawing cash at ATMs or topping up pre-paid cards.

Cardholders can choose how much they want to donate each time they use their card, starting from as little as one euro cent. They can also choose which card transactions will be associated with donations and what causes they want their funds to support.

Controlled via Línea Abierta, the CaixaBank online banking channel, users can change the donation amount at any time, establish an upper limit for monthly contributions, choose to support different projects, temporarily suspend donations or simply make one-off micro-donations only. Each month customers can view their total contributions based on their donation format and the total number of credit card transactions.

The micro-donations project joins other CSR initiatives that promote customer involvement, such as the option to exchange CaixaBank loyalty programme points (Puntos Estrella) for financial donations to charity projects or for fair-trade products. In 2012 CaixaBank cardholders made total Puntos Estrella charity donations worth EUR1,037,718, up 66.2% against 2011.

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board, sign up now.

Related blogs

Create a blog about this story (membership required)

Related stories

17 December, 2013
15 November, 2013
01 October, 2013
29 August, 2013
26 April, 2013
17 September, 2012
20 October, 2011
09 September, 2011
23 May, 2011
05 April, 2011

Related company news


Top topics

Most viewed Most shared
MIT to run fintech degree course
8604 views comments | 35 tweets | 14 linkedin
Coinbase issues Bitcoin debit card
7823 views comments | 16 tweets | 21 linkedin
Apple Pay users given a free ride in Londo...
7689 views comments | 21 tweets | 29 linkedin
UK banks hardest hit by non-bank money tra...
7551 views comments | 27 tweets | 30 linkedin
R3 blockchain collaboration project builds...
6347 views comments | 30 tweets | 27 linkedin

Featured job

to $120K base, double OTE, benefits
New York City, NY or Boston, MA (USA)

Find your next job