Emirates NBD has added a 'shake n save' feature to its mobile banking app, letting customers move money to their savings accounts with a wiggle of their handsets.
Dropping a coin into a piggy bank conveys saving money. While local culture might rule out such an obvious gesture, I'm not sure how many customers will find the shake of a handset to be more intuitive than just tapping the SAVE button on the screen. On
another note, with Apple doing away with skeumorphism altogether in the latest version of iOS, if "'Shake N Save' is a "significant initiative in Emirates NBD's on-going strategy to encourage customer migration to digital banking", I'm curious to know what
some of the bank's less significant initiatives in this strategy are.
to £90k base, double OTELondon, UK
© Finextra Research 2014