Nordea, SEB and Swedbank are to launch digital wallets for consumer online shopping using the MasterPass platform from MasterCard.
My view is that this has been developed to counter Paypal check-outs which are much easier rather than typing in the entire card details on every online purchase and also to ensure we dont leave a digital footprint of card details in every website we purchase
One advantage for the retailer is that the middleman is cut out, as Masterpass should build this into their Interbank settlement charges unlike Paypal which will charge a fee..
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