US Bank is working on a new app that will enable consumers to use their mobile handsets to capture and buy products that they chance upon during their day-to-day lives.
We've seen something similar to this in the UK, simply tap. The problem is the practicality of the service in terms of delivery for a business selling the products etc. It was that challenge along with a few others (including competitive selling from the
market place) that meant simply tap amounted to next to nothing here in the UK.
The concept is great, the implementation and delivery isnt the right way for businesses to embrace and use IMHO.
I s'pose that if you've got enough money and are happy to buy it without physically seeing it (or being prepared to return it if not suitable), then it might work. Seems like an interesting concept that will have limited appeal.
There are specific applications where this coudl work well - e.g. the audio watermark recognition could be used for music downloads.
Shazam for Everything? RedLaser Without Barcode?? These popular mobile apps have proved that that impulse purchase works quite well in music, TV shows and books among other things. If US BANK does a good job of "curating" the right category of products and
puts together a compelling business model, this could turn out to be a winner. However, it might also face unpleasant questions from its shareholders about why a bank is getting into sales of headphones, songs and TV shows.
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