Bridging the online and offline worlds, Standard Chartered has opened what it calls its first 'digital branch' in Hong Kong.
Before they even enter the branch, customers are greeted with a giant TV broadcasting the latest financial information.
Once inside, customers can scan QR codes on an 'iWall' with their phones to get information about the bank's products and services. A virtual queuing system lets visitors take a ticket and move around the branch while waiting to be served, while an interactive desk has staff demonstrating mobile apps and online services.
Standard Chartered says that the use of technology is helping it go green by cutting back on paper. Employees introduce products and services using digital platforms such as interactive projectors, and customers sign up for products with e-signature pads.
Benjamin Hung, CEO, Standard Chartered Hong Kong, says: "With the innovative technology and user-friendly features at this digital branch, simple banking services can now be done through digital channels and transactions are settled more efficiently."