A new association designed to promote interoperable card-linked customer offers has been set up by industry players including Microsoft, Bank of America, Discover, Facebook and First Data.
Cooperation and coordination is a welcome story in this space. I'm a huge advocate for the payments industry to be more integral to social, as per my blog from the weekend -
the 8Cs of Social
Best of luck to Cardlinx Association, really hope that you get some real traction on this.
to £65k baseLondon, UK
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