28 May 2015
Your browser is unable to support Flash files.

Estimote taps Apple iBeacon for micro-location-based shopping

12 September 2013  |  7008 views  |  0 Estimote beacon

Taking advantage of Apple's decision to embrace Bluetooth Low Energy (BLE), US start-up Estimote has been showing off its Beacon technology, which allows retailers to communicate and interact with customers in-store.

Earlier this week, as part of the iOS 7 launch, Apple unveiled iBeacon, enabling Bluetooth-enabled devices to communicate with iPhones and opening up the potential of micro-location-based services to retailers.

Estimote is planning to tap the technology with its Beacon devices; small rock-like pieces of hardware that can be installed around shops to broadcast radio signals to customer phones.



Retailers can use Beacons to send tailored information such as product prices, photos and reviews to handsets that are in range, with the data changing as customers move through the store.

Businesses can also send coupons to customers and potentially accept payments using the technology as well as gain insight into shopping habits by using the location data picked up.

BLE is fast emerging as the new poster-child for mobile commerce, at the expense of NFC. Earlier this week PayPal unveiled its own Beacon offering, tapping into micro-location data to provide cashless and cardless shopping services to consumers handsets running the firm's mobile wallet applications.
KeywordsEFTPOS

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board, sign up now.

Related blogs

Create a blog about this story (membership required)
Your browser is unable to support Flash files.

Top topics

Most viewed Most shared
Bigger banks may have to set up their own...
6606 views comments | 41 tweets | 34 linkedin
JPMorgan Chase puts data to use with new t...
4744 views comments | 16 tweets | 7 linkedin
Visa Europe opens innovation hub in Israel
4576 views comments | 17 tweets | 9 linkedin
CBA to test Ripple for intra-bank transfer...
4438 views comments | 22 tweets | 20 linkedin

Featured job

c.£70-100K base, commission + equity
London, UK

Find your next job