Apple has added a fingerprint scanner to its latest iPhone model, eschewing the need for password entry for purchases on the company's own iTunes and app stores.
Apple is not a producer of mobile phones ... we know since the first launch of the iPhone/iPad. There is much more to it. Apple consistently is pursuing its strategy simply to "bring our behavior further to a next step" - its Design at its best. With great
success. The fingerprint scanner and iBeacon, but also Paypal Beacon and the fact that more than 1 billion mobile phones are compatible with BLT, show on the road. The biggest challenge is certainly "pay on the phone" to make fast, safe and acceptable for
all users and retailers/etc.. It´s clear this will take years to work. But the more Apple is doing small steps there, the sooner the day will come when Apple brings all previous features together and we keep the mega solution in your hands. For developers
like us it is a fantastic world that opens up, also with iBeacon adn fingerprint, etc. The thing is, that most companies have no imagination of waht else could reach the markets. It has always been the designers and developers who create new behavior - companies
are just put it into practice...
Very soon, most people will be so enamored by the fingerprint scanner on the latest iPhone that they'll shift all their transactions to iTunes. Online banking and shopping will cease to matter.
I totally agree with You. But the big question will also be whether banks (payment provider, etc) will accept this "fingerprint"-authentication on the smartphone itself as sufficient to perform a transaction (authorization). Apple itself starts this attempt:
Instead of entering the password for the iTunes account the fingerprint will be accepted ...this is a big step .. Actually, this is as if VISA / Mastercard etc. would require a fingerprint when paying at a terminal or online.
to USD $130K base, double OTENew York City, NY
© Finextra Research 2015