28 May 2015
Your browser is unable to support Flash files.

IBM helps IndusInd Bank track customer location and activity for promotions push

06 September 2013  |  5569 views  |  0 Woman with shopping bag

Big Blue is going big brother, providing technology to India's IndusInd Bank which tracks customers' location and activity and uses the information to push them promotions.

In a first-of-its-kind deployment, IndusInd is using the technology developed by IBM Research in a bid to connect customers with contextual information which can be used to offer personalised, location-based recommendations and offers in real time.

Bank customers who opt in to the service will see their location and activity logged and cross-referenced, meaning that as they conduct daily transactions - such as buying airline tickets or shopping at the mall - they are sent relevant promotions by e-mail and text.

The technology is embedded within the bank's various channels - Internet, ATM, SMS, phone and branch - as part of a wider overhaul of its front office aimed at improving personalisation.

Sumant Kathpalia, head, consumer banking, IndusInd Bank, says: "IBM's new technology helps us understand customers as individuals and prepares us to respond more pervasively to the growing opportunities within the digital, social and mobile marketplace."

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board, sign up now.

Related blogs

Create a blog about this story (membership required)

Related stories

15 August, 2013
21 November, 2011
07 March, 2011

Related company news

 
Your browser is unable to support Flash files.

Top topics

Most viewed Most shared
Bigger banks may have to set up their own...
6638 views comments | 41 tweets | 34 linkedin
JPMorgan Chase puts data to use with new t...
4763 views comments | 16 tweets | 7 linkedin
Visa Europe opens innovation hub in Israel
4623 views comments | 17 tweets | 9 linkedin
CBA to test Ripple for intra-bank transfer...
4616 views comments | 23 tweets | 21 linkedin
MasterCard's $19m Target settlement falls...
4160 views comments | 7 tweets | 5 linkedin

Featured job

c.£70-100K base, commission + equity
London, UK

Find your next job