Visa has struck a global deal with Samsung which will see the mobile phone giant pre-load the contactless payWave applet onto its mobile devices featuring NFC technology.
This in theory sounds like a good way forward, as long as this is not exclusive to Visa as this is not the only game in town. My NFC accounts are not all Visa and when we talk about Prepaid most are MasterCard.
I also get nervous when terms such as "Banks" can load this information over the air. We have seen the relative slow adoption by the banks so I believe it will still be up to the niche players to get this into the market.
This is very encouraging for the adoption of NFC mobile payments as VISA now have a channel to around 30% of the smartphone market. I agree, the mention of Banks unsettles me somewhat, and for this factor alone it is hard to tell how much that original
percentage will be diluted in reality.
My big question is how will Apple respond, having already NFC enabled the Passbook App for Anroid is it a given that the next generation of Iphone will be NFC enabled or will Apple be distruptive and facilitate mobile payments with other means?
Competitive (base, bonus, benefits)Boston, MA (USA)
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