18 April 2015

AmEx lets users tweet to buy

12 February 2013  |  8043 views  |  0 American Express Web Logo

American Express is enabling customers to sync cards with their Twitter accounts and then make select purchases by tweeting hashtags.

Using its Card Sync technology, AmEx is offering certain cardholders the option to link their plastic to their Twitter account to buy the firm's gift cards and products from Amazon, Sony, Urban Zen and Xbox 360.

To make a purchase, customers tweet special hashtags - which they find by following AmEx's account - and then retweet a confirmation tweet. The product is then automatically shipped to their billing address.



Leslie Berland, SVP, digital partnerships and development, American Express, says: "Now, we're leveraging our unique technology and closed-loop network to introduce a seamless solution that redefines what's possible in the world of social commerce."

AmEx first unveiled its Card Sync system last March as a way to let customers get coupons from participating merchants through Twitter. In November it teamed up with Microsoft to take the technology further, enabling cardholders to earn real-world rewards for completing tasks in the Halo 4 game.
KeywordsSOCIAL MEDIA

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board, sign up now.

Related blogs

Create a blog about this story (membership required)

Related stories

11 January, 2013
02 November, 2012
24 September, 2012
22 May, 2012
15 May, 2012
10 May, 2012
24 April, 2012
07 March, 2012
01 March, 2012
08 November, 2011

Related company news

 
Your browser is unable to support Flash files.

Top topics

Most viewed Most shared
UK banks covering up cybercrime losses - C...
6589 views 13 comments | 26 tweets | 13 linkedin
BBVA buys UX firm Spring Studio
6202 views comments | 32 tweets | 17 linkedin
Card is king as cash usage continues to fa...
6048 views comments | 22 tweets | 14 linkedin
Digital and core renewal to drive bank IT...
4693 views comments | 32 tweets | 25 linkedin
World Bank reports big drop in numbers of...
4272 views 10 comments | 36 tweets | 12 linkedin

Featured job

Six Figures plus bonus plus Benefits
London or Belgium

Find your next job