The UK Government-sponsored Technology Strategy Board has earmarked £1.5 million in funding for new projects aimed at stimulating mobile commerce and countering the threat of theft and fraud.
The recent news that the UK government body, the Technology Strategy Board has set aside some £1.5m for m-commerce and fraud prevention projects, is a significant and positive step in the right direction for the industry.
So far, we have seen a variety of companies racing to gain market share in the mobile market in many different forms, but some unfortunately at the expense of customer security. This new initiative helps to bring the focus of mobile security to the heart
of the m-commerce debate. Lack of trust has always been the Achilles Heel in the take-up of e-commerce: m-commerce will be no different.
Security measures needn’t be onerous or complicated for the customer to use, and yet can be very strong. A real-time, multi-layer approach, incorporating visible and invisible security layers can be achieved today – allowing total risk discrimination at
the transaction level and with “low-or-no” customer friction.
It is possible that they would be better off making this money available to Universities and inviting companies in the Mobile and fraud management space to provide commercially logical bids to the Uni's to undertake R And D that could be made available to
ALL interested parties... We need to bind our University and businesses together - the use of this type of funding would be a great facilitator and would remove a lot of the tender administration and vetting costs - which will probably be 30% of the value
of the funds allocated if fully loaded..
Competitive (base+commission)UK (would consider Netherlands, Belgium, France or Luxembourg)
© Finextra Research 2014