PrivatBank in the Ukraine has contracted with Gemalto to provide conactless stickers to all customers, paving the way for the country's first commercial mobile payment deployment.
Please, please stop referring to contactless stickers as 'mobile payments'. They are by definition an alternate form factor for contactless cards and remain passive in the same way as a card. They are no more inventive than a contactless wristband, watch,
key fob, side card or any other way to hold a contactless antenna and chip. You can achieve the same thing by sellotaping your regular contactless card to the back of your mobile - and it probably works better!!
You are quite right - this kind of mobile payment was configured by the Tokyo teenagers some 10 years ago - they glued their contactless commuter card to the back of the mobile phone - and viola! the mobile payments were invented. Why would anybody want
to haul out the phone and tap on the payment terminal when the same thing can be done with a regular chipcard? On these mobile payments via card accounts the judge is still very much out - does 3 billion consumers and 35 million merchants have a need to replace
the card with the phone or is this a push from the mobile handset stakeholders without any real user demand?
Basic £130-140K OTE £250K (no ceiling)London based and across EMEA
© Finextra Research 2014