French wireless operator SFR is to issue a pre-paid cash card to customers as a first step to the introduction of contactless mobile payments and NFC.
So this is another 'stick-on' PrePay Mastercard solution? You may as well stick it on the back of your watch or pop it in your real wallet? The App is probably just an online link to the PrePay Account, and allows Mastercard to link the account to a MSISDN.
All SFR are doing is the marketing and branding to their customer base.
At least it will help customers get used to the concept of contactless payments in advance of the real NFC-SIM in 2013.
Competitive (including base, OTE, benefits)London, UK
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