19 May 2013

IZettle releases API for app developers

13 June 2012  |  4039 views  |  1 iphone apps on screen

IZettle, the European start-up that turns mobile phones into card payment terminals, is extending its reach with an API that enables third-party developers to integrate its system into their apps.

The API comes in the form of a custom URL scheme that allows developers to integrate iZettle into iOS apps so that users can accept card payments on the fly as an integrated part of the procurement process.

Jacob de Geer, CEO, iZettle, says: "A food delivery company or event organising platform may already be using iPhone or iPad apps to take orders or issue tickets but often they can only take card payments online and not at the point of delivery or event. iZettle's API will streamline this type of sales process by allowing companies to integrate our payment solution with their procurement or company applications."

Square, iZettle's US counterpart launched an Android API for app integration back in 2010 but recently revealed that "due to the limited implementation, we've decided to deprecate" it.

IZettle recently began beta testing in the UK following huge success in its native Nordics, where it claims more than 50,000 users and to have increased the number of point of sale card acceptance terminals in the region by 10% in less than a year.

Comments: (1)

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Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune | 15 June, 2012, 17:06

While in-app payment does make the process more seamless, the merchant will have to give away 30% of the transaction value to Apple. This could prove a dampener for this API.

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