Spain's Banco Sabadell is forecasting that mobile access could become the mainstream channel to the bank for many customers, as it reveals that only one-in-five transactions are currently carried out via the branch network.
"...only one-in-five transactions are currently carried out via the branch network." Only? After reading articles and blogs by various digital banking pundits, I thought it was closer to "one in a million"!
In nordic countries, the ratio of digital transacions is higher than southern countries in Europe (Spain, Italy, etc.). We are working to improve this, and the mobile channel is a great opportunity.
Dear Pol: Thank you for your comments. You'd no doubt agree that finding the appropriate usage scenarios for mobile would be a critical success factor in bolstering adoption of this channel. I've previously expressed the view that Mobile Remote Deposit Capture
is the first "killer app" for mobile banking / payments. Amidst all the buzz around NFC, mWallet and mPayments, cheques seem so uncool and using them via mobile, almost sacrilegious. However, if we take away the hype, Mobile RDC offers what is probably the
most compelling reason for customers and banks alike to adopt the mobile channel today. Kudos to Banco Sabadell for being the first bank to launch Mobile RDC in Europe. To me, this shows that Banco Sabadell has begun its mobile banking / payments journey on
a solid footing and is posed for great success in the coming months and years. Best wishes!
© Finextra Research 2013