SunGard has launched a social media surveillance and compliance system to help firms monitor and archive content posted by staff on sites such as Facebook, LinkedIn and Twitter.
As written : "SunGard has launched a social media surveillance and compliance system to help firms monitor and archive content posted by staff on sites such as Facebook, LinkedIn and Twitter."
Response: Come on guys, let's apply some logic here. George by day, Georgina in the evening; who is to know the lad and the lass are the same person?
If you wanted to post anonymously you just change your name, gender, race and location. You post as your avatar super hero personality, you can even post behind a free web proxy to confuse the ip addres or use no technology at all and have someone post for
you - Dear Mr Breakipschitz can you post this for me and the weather in New York is wet how is it in Russia?
The rest of the tool is ideal for scanning the net for content about the host firm but let's not read too much into this.
Agreed that people can post anonymously or with fictitious names but firms only have to worry about situations where the regulator links objectionable posts to the firms, which can only happen when the said content is posted by employees using their real
names. Tools like HEATMAP360 - and I'm sure Sungard's Protegent Social Media Surveillance - can surely prove effective to firms within this domain.
This solution is intended to provide surveillance capabilities for firms who need to monitor their financial advisors. Firms are responsible for advisors who violate sales practice policies by making misleading or inaccurate statements which might lead someone
to make an inappropriate investment decision. In these scenarios the advisor doesn't benefit by making posts anonymously or with fictitious names.
Excellent salary with uncapped commissionMilton Keynes
© Finextra Research 2013