Barclays Bank is set to unveil a blockbuster sequel to last year's successful waterslide ad campaign for contactless payments with a new hi-tech multimedia production featuring a wild rollercoaster ride through the skycrapers of New York City.
When did the Editorial Team at Finextra decide that acting as a PR Agency for Barclays Bank would add to the credibility of its journalism??? I personally do not give a hoot about Barclays new TV commercials. Why should I?
Actually Keith, as in all things Finextra-related we usually look to our membership for guidance on their news interests. You'll see that we made this our top story yesterday - precisely because it had picked up the most page views as the day wore on. Now
you might say that reflects badly on the rest of the day's news, but it does imply that there are a fair few people out there who are interested in what Brclays is doing here. The news interest from our perspective is that Barclays - in contrast to most of
its peers - is using a creative blend of media formats - including new media channels such as YouTube and facebook - to get its message across and generate interest in its brand and its efforts in the contactless arena. And it seems to be working.
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