The new Starbucks Card Mobile App enables users to view their account balance on screen, reload the card using a credit card, and register for loyalty rewards.

The coffee chain is also piloting a groundbreaking commercial trial that will enable cardholders to pay for their purchases in 16 stores in Seattle and Northern California using their Apple mobile. The device will display a barcode that can be used just like a plastic Starbucks Card to make a purchase.



Starbucks has also launched a seperate MyStarbucks App, which can be used to search for the nearest outlet and display the location on a map. The app also offers the ability to filter stores and conduct location searches based on a store's amenities, including opening hours, menu options and wi-fi.