Visa is to take a 14.4% stake in Monitise after signing a $13 million partnership deal with the UK mobile banking outfit.
Prediction of how this will generate ROI for the payments industry: 1) mobile banking (i.e. "viewing") will lead to...2) mobile account controls (alerts and UDLAPs, or userdefined limits and prohibitions) which in turn will lead to...3) mobile payments. This is the chronology of what we call the customer driven architecture. It's nothing less than an overthrow of today's paternalistic model of banking custodial account services relationships, and represents the new model for acquisition, cross-sell, safety and loyalty. Prepare for a revolution.
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