Dutch bank ING has launched a new application for T-Mobile's G1 Google phone that combines the built-in GPS technology with the handset's compass and camera to 'point' users in the direction of the nearest bank ATM.
Users have merely to open the application, point the camera in the direction they're facing and a superimposed label appears on the screen pointing to the nearest building in view that houses an ATM.
Developers at ING collaborated with Mobilizy - which developed the Wikitue AR Travel Guide (for tapping into Wikipedia-based local information on the move) and SPRX Mobile to build the application.
The beta version of app is available for free through Android Market, Google's version of the iPhone App Store.
Thanks to Maarten Lens-FitzGerald's Flickr set for the photo.
Truly innovative application of GPS/mobile technology - but possibly only of use to the short-sighted? Most ATMs are fairly well-signed. If there's an ATM in plain sight you're just as likely to spot it through a cursory scan with your own eyes.
And a good way to advertise yourself to muggers and miscreants. Hey look at me, I'm new to the area and have a poncey phone. Or does it point villains out to you too?
© Finextra Research 2013