V Vaidyanathan, an executive at ICICI, told reporters the bank wants to create an interactive online service that acts as more than a passive transaction tool.

The new offering will have a virtual teller, branch manager and receptionist and navigation tools in a bid to create the feeling of a real branch.

The as yet unnamed initiative is set to be launched by the end of the year.

Earlier this year ICICI launched an Internet-only operation dubbed 'b2 - Branch-free banking'.

ICICI to launch interactive internet banking - Business Standard