The global economic crisis could be good news for one eBay seller who has just placed the domain name afterthebailout.com up for auction on the site - with a starting price of $1 million.
The Web address - which has so far not attracted any bids - offers the buyer the chance to own a name that will "go down in global history," according to the seller.
With millions of people looking for information on the credit crisis and subsequent bailout and its implications, the $1 million price tag reflects potential advertising and sales revenues for any buyer, says the seller. In addition, the "potential for email/data capture is excellent".
The domain is being pitched at publishers, authors, politicians, entrepreneurs and news organisations.
The seller also offers advice for how to use the address, suggesting a community site containing news, commentary from experts and discussion forums for users.
The closing date for bids is 25 October.
The credit crunch has already seen opportunistic cyber-squatters seeking to capitalise on the rush of emergency mergers on Wall Street by snapping up domain names related to the collapsed banks and their buyers.
Last month bankofamericamerrilllynch.com, bofaml.com, bankofamericaml.com and series of derivative Web addresses were placed on eBay.
But there is no guarantee of sale for the owner of afterthebailout.com. Last year WallStreet.com failed to sell at a Florida auction after bids fell short of the owners' $5 million reserve price.
Sex.com is believed to be the most expensive domain name ever sold - it went for a reported $12 million in a private sale in January 2005, while Vodka.com sold for about $3 million last year.