According to a Reuters report, the virtual store will be located on the Amazon.com site and will provide Fidelity with access to millions of potential new customers.

Online shoppers will be able to access information on Fidelity's retirement, mutual fund and trading products, along with other financial services, via a link on the Amazon home page other locations on the Web site.

Fidelity will also advertise its services across the Web site.

Financial terms of the arrangement were not disclosed.