The movie, 'Lemony Snicket’s Series of Unfortunate Events' opens on 17 December, and will be promoted via full-screen video sequences and printed receipts. The campaign went live at 146 ATMs from 10 December and will run for 10 days.

The ad will utilise four separate ATM:ad modules. A 10 second ‘Attract’ sequence which continuously loops and features film animation prior to a customer inserting their card, a minimum five-second ‘in-transaction’ sequence while the customer waits for their cash or other service, a parting thank-you message and printed receipt featuring the promo still.

The campaign was organised for UIP by ZenithOptimedia’s outdoor specialist arm, Meridian Outdoor.

ZenithOptimedia’s Dan Friel, says: "This is a fantastic opportunity to showcase the film in an exciting and previously untapped environment, broadcasting to a hard to reach audience."