In his new role, Formby will manage Radianz's key US sales offices located in Boston, Chicago, New York, and San Francisco. He also will continue to lead strategic initiatives that are closely linked to Radianz's sales activities.

Prior to joining Radianz, Formby worked in business development and marketing roles at Equant and BT. At Equant, he managed accounts worldwide and played an instrumental role in discussions with Reuters that lead to the formation of Radianz.