23 May 2015

Scotiabank taps Facebook for 'richness' charity campaign

23 April 2012  |  5111 views  |  0 Scotiabank logo

Scotiabank has launched a charitable campaign, donating C$1 for every Canadian who shares a Facebook photo or video that illustrates what 'richness' means to them.

The bank has built a site, called TheRichnessProject, "giving Canadians a platform to share moments special to them which make life truly fulfilling or 'rich'".

Visitors to the site can submit a photo or video through the Scotiabank Facebook page, illustrating a 'richness moment'. Participants connect to Facebook and select an image from their photo albums and use tools provided by the bank to add it to the site. They can then 'Like' The Richness Project on Facebook to share their moment with friends and family.

Meanwhile, for every person who shares their photo or video, the bank will donate a dollar to one of 18 featured charities. At the time of writing, only C$380 has been raised.

Scotiabank has brought in celebrities to help promote the campaign, with two-time Olympic gold medallist, Cassie Campbell-Pascall and former Stanley Cup champion Lanny McDonald sharing their moments.

Anatol von Hahn, group head, Canadian banking, Scotiabank, says: "The idea behind The Richness Project is that one person's moment of richness can help create another rich moment for someone else, whether inspirational or in the form of a donation to one of our partner charities."

KeywordsSOCIAL MEDIA

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board, sign up now.

Related blogs

Create a blog about this story (membership required)

Related stories

30 March, 2012
09 September, 2011
26 January, 2010
01 April, 2008

Related company news

 

Top topics

Most viewed Most shared
Cash overtaken by non-cash payments in the...
6496 views comments | 48 tweets | 31 linkedin
MasterCard launches personal payments serv...
5731 views comments | 15 tweets | 26 linkedin
US banks bid to crack down on 'card cracki...
5437 views comments | 8 tweets | 10 linkedin
UK opts out of European online payments se...
5431 views comments | 18 tweets | 15 linkedin
Metro Bank to offer consumer loans via Zop...
4607 views comments | 29 tweets | 20 linkedin

Featured job

to £100K base, 200K ote, stock options, benefits
London, UK

Find your next job