Barclays is launching an online and in-branch 'Code Playground' to help families of all ages acquire digital skills and knowledge.
The interactive playground will be run by Barclays' 12,000-strong team of Digital Eagles, employees who have been deployed across the bank's network to provide a helping hand to people as they make their first forays onto the Internet.
Steven Roberts, strategic transformation director, Barclays says: "Since 2013, more than 12,000 Digital Eagles have helped thousands people of all ages to get more out of being online, but we don’t want to stop there.
“In 2015, we’re now expanding that support to include coding either online or in-branch so whether you’re seven or one hundred and seven, you can take advantage of the opportunity to learn the emerging language of the new digital economy. We want to make sure we leave no one behind as we transform Barclays into a truly digital business”.
The bank has also launched a gamified 'Digital Driving Licence' app, an interactive learning programme with ten modules, endorsed by City & Guilds and designed by Digital Eagles and tech partners such as Microsoft and IBM. To achieve the Digital Driving Licence ‘Open Badges’, Barclays customers and non-customers alike have to work their way through a whole range of digital skills, from internet basics and different software, to advanced analytics and coding.