A marketing campaign in which Canada's TD Bank turned its ATMs into 'Automated Thanking Machines' that distributed gifts to customers has proved a viral hit, racking up more than two million YouTube views in less than a week.
In branches across Canada last week ATMs did not just spit out cash, they also began speaking to customers, thanking them for banking with TD and dispensing personalised gifts.
One customer was given the chance to throw the first pitch at a Toronto Blue Jays game, while another was provided with tickets to visit her cancer-stricken daughter in Trinidad.
In addition, thousands of customers who were in TD branches at 2pm EST on Friday were given $20 bills and people using phone and online banking service were told that they would receive a deposit directly into their accounts.
The campaign has struck a chord on social media, with a YouTube video scoring more than two million views in just six days, attracting nearly six thousand thumbs up. Even the site's notoriously toxic commentators were won over, with the top-rated missive exclaiming: "Banks have a soul? What?!"
A similarly positive response was found on
Facebook where the campaign has had more than 8000 shares and 3000 comments, and on Twitter, with people using the #TDThanksYou hashtag to praise the bank.