Beginning soon, retail investors opening a Motif account will have the opportunity to access IPOs led by J.P. Morgan, indicate interest in offerings, and place a conditional order. Motif will manage the order process and direct distribution of share allocations. New and existing customers will have the opportunity to participate in the offering, commission-free, with minimum amounts of $250.

"We are very excited to partner with J.P. Morgan, one of the largest IPO book runners in the industry," said Hardeep Walia, CEO of Motif Investing. "Any individual investor, regardless of account size or length of relationship, now has the opportunity to participate in big-name IPO transactions."

J.P. Morgan will educate companies preparing to go public about the benefits of using Motif's next-generation platform to broaden their retail investor reach. This strategic partnership broadens access and enables retail investors to participate in market-leading IPOs.

"We are pleased with our partnership with Motif, which will broaden access to IPOs to more individual investors," said Michael Millman, Co-Head of Americas Equity Capital Markets and Head of Technology Investment Banking at J.P. Morgan. "Motif's innovative and easy to use platform is a cutting-edge, differentiated way for issuers to reach investors."

The partnership benefits investors by allowing individuals the opportunity to own pieces of companies that they're passionate about and participate in their continued growth.