Mobeam's patented light-based beaming technology overcomes historical technical barriers and enables point of sale (POS) red laser scanners to read barcodes on Android mobile devices. Popular and emerging "mobile payment" apps rely on NFC or other technologies that communicate with credit card payment terminals, but not with scanners. Mobeam enables true mobile "wallets" and not just NFC-based card payment substitutes, meaning payment apps can now carry barcoded loyalty cards, membership cards, gift cards, tickets, vouchers and coupons, providing them with universal POS access at retailers. Shoppers use Mobeam's Beep'nGo app to easily scan the cards into the app using the camera or by manually entering the barcode numbers on the cards, thereby eliminating the need to carry plastic cards or paper coupons. Shoppers can access hundreds of discounts from stores where they shop and beam those discounts to any store checkout in the world.

By integrating the Mobiquity Networks' SDK, Beep'nGo gains the potential to reach 260+ million monthly shoppers in Mobiquity's network. The Beep'nGo app will detect Mobiquity Networks' beacons, which are placed in the common areas of malls, such as food courts, corridors and walkways, and will deliver highly targeted offers to users' smartphones at the moment when they are the most impactful.

Mobeam technology has been used for more than 23 million beaming transactions since its launch. The company sought to extend the reach and targeting capabilities of Beep'nGo beyond the store, which led to the collaboration with Mobiquity Networks.

"Our goal is to make the shopping experience for consumers as easy as possible using mobile technology, which enables true digital wallets, not simply digital credit card alternatives," said George Garrick, CEO of Mobeam. "We chose to work with Mobiquity Networks because it powers the largest shopping mall‐based beacon advertising network in the U.S., and is known for delivering proximity marketing without compromising the user experience. By joining Mobiquity Networks' publisher network, we can improve the shopping experience even more by enabling shoppers to redeem their Mobiquity offers by simply beaming them into the checkout scanner. We complete the 'last mile' of capturing valuable targeted retail deals and enabling the shopper to easily transmit those savings into the checkout POS for an instant redemption."

Josh Glantz, senior vice president of Strategy for Mobiquity Networks, added: "Reaching shoppers when they are in mall common areas is just as important as reaching those who are in-store. This is the moment when they are deciding what stores to visit and what to buy. Now, Mobeam's Beep'nGo app will be able to reach consumers at these powerful moments of influence with relevant offers," he said.

In addition, the location awareness enabled by Mobiquity Networks provides Beep'nGo with much more granularity with respect to user activity, which will lead to better targeting and monetization opportunities.