According to Overstock.com, this partnership will bring a simplified buying experience on mobile devices, enabling Overstock.com shoppers the ease of buying from their smartphone or tablet with just one tap.

“We’re incredibly excited to launch Klarna in the U.S., with our proven track record of helping online retailers increase their sales for 10 years in Europe,” said Brian Billingsley, CEO of Klarna North America. “U.S. customers are looking for a simpler way to buy, and retailers are looking for better ways to engage their customers. Klarna Checkout achieves both, and Overstock is a great partner as we expand into North America.”

“Klarna has done a great job removing the friction from the checkout process. During testing, Overstock’s mobile customers responded with increased conversion rates,” said Overstock.com CEO Patrick M. Byrne. “We look forward to our partnership with Klarna.”

Beginning today, Overstock.com will use Klarna Checkout for mobile web guest purchases. Returning users that have shopped with Klarna can complete a purchase with just one tap. All that is required for a new mobile web guest user to complete the transaction is information like an email address and delivery address - a credit card number or additional registration information may not even be necessary to checkout. If approved, the consumer has two weeks from the shipping date to pay, once the order is processed. This gives ample time for customers to receive the product before paying with their chosen payment method. Overstock.com CEO Patrick M. Byrne said this will improve the customer experience and drive loyalty.

Klarna is the only company worldwide to achieve the same conversion rates on mobile as retailers typically see on desktop, while assuming both fraud and chargeback risk for merchants. Its unique integrated payments model enables Klarna to streamline the checkout process on desktop and mobile to eliminate friction and customize real-time dynamic credit offerings for consumers.

Data from the thousands of merchants that use Klarna:
• 98% of Klarna’s merchants see higher or the same conversion rate with Klarna Checkout compared to their previous solution
• More than 67% see conversion increases between 10 and 50 percent when changing to Klarna
• Klarna continuously optimize the checkout and as a result, conversion increases over time. Klarna’s largest 20 merchants in 2014 have increased their conversion by 5.5 percent during 2015
• Klarna Checkout has equally high conversion rate on mobile as on desktop
• According to 48% of Klarna’s merchants, Klarna significantly improved average order value