Consumers who spend in line with the 2012 - 2013 U.S. Department of Labor national averages for gas, groceries, dining out, clothing, transportation and entertainment using the Serve Cash Back Card could potentially earn more than $400 annually2 when earning 1% cash back.

“We know consumers are looking to stretch their budgets and get more from every dollar they spend,” said Stefan Happ, Chief Commercial Officer, Enterprise Growth, American Express. “With the American Express Serve Cash Back Card, we are defining a new standard in the prepaid industry and rewarding our customers where they’re already spending - on everyday items such as gas, groceries and clothing.”

Earning cash back will help customers put money aside towards future purchases. After earning cash back, customers will be able to log in to their Serve Account, view how much cash back they’ve earned, and elect to redeem that amount on their next purchase.

In addition to the 1% cash back benefit, customers will enjoy features of the flagship Serve product, including:

Free Direct Deposit and the newly added ability to get your paycheck up to two days before payday3
Free online bill pay
Free withdrawals at over 24,000 MoneyPass® ATMs4
American Express world-class 24/7 service
Fraud Protection
Access to Amex Offers (exclusive discounts from popular merchants)

The Serve Cash Back monthly fee is $5.95. There is no credit check, no hidden fees and no minimum balance.