Jacob Christiansen will be focused on developing the business globally and strengthening Advantage’s position as a leading innovator in digital banking and payments technology.

With over 25 years’ experience in financial services, including major technology companies and banks, Jacob is well positioned to help define and execute the company’s strategic vision.

“Advantage continues to push the boundaries of what digital banking software can achieve, most recently with the launch of Omnia, our complete Retail, SME and Corporate banking true omni-channel digital banking platform” said Nikos Konstantinidis, CEO and founder of Advantage. “With his experience and track record, Jacob will help accelerate Advantage’s growth and expansion into new international markets, while solidifying our position as the best choice for readily deployable digital banking and payment solutions.”

Prior to joining Advantage, Jacob worked at Fiserv in EMEA, where he as a member of the executive management team held a number of sales and operational management roles. Prior to this Jacob was regional head at Fitech, a wealth management solutions provider, where he was responsible for the UK and Caribbean. He was also co-founder of a niche IT consultancy providing services to the investment banking community. While at Danske Bank he supported the bank’s international business in senior roles located in New York, Frankfurt, London and Luxembourg. Jacob received an MBA from Kingston University London.

Jacob will be reporting to the CEO of Advantage, Nikos Konstantinidis, who stated: “We are very proud to have Jacob on board. With his extensive experience with global banks and multicultural skills, he will play a key role in our strategic global initiatives. We always seek to attract people who can build deep and trusting relationships with our clients and we feel Jacob is a perfect fit.”

Jacob commented “It is a significant strategic move for me to join Advantage. I have been following Advantage’s success for several years and I am extremely impressed by their approach to product innovation and client relationships. For Advantage it’s about building long term trust with clients and working in partnership to achieve the best outcomes. I am confident that I can make a significant contribution to the company’s long term success and I look forward to the challenges that come with joining a fast growing and innovative technology company”.