Pennies is a micro-donation charity which created the digital charity box to give people the opportunity to donate a few pence to charity when paying for goods and services by card, whether in-store, online or via mobile. To date Pennies has raised over £4m for UK based charities.

Working with Judo, Pennies is set to continue harnessing the rapid consumer adoption of mobile and bring further advocacy to mobile channels. By enabling the digital charity box with its payments platform, Judo will be giving even more people the chance to make micro-donations simply, quickly and securely. If all UK cardholders donated 30p to charity each month this way, the amount raised would exceed £150m each year.

Judo’s technology seamlessly integrates with retailers’ mobile apps and the inclusion of Pennies also allows merchants to help raise funds for their chosen charities. Judo offers an in-app payments experience without taking customers away from the app, while their mobile-specific fraud prevention technology also helps businesses to overcome fraud and security concerns with real-time fraud scoring.
Other Judo customers include fast food chain KFC, coffee shop Harris + Hoole and Levantine kitchen chain Hummus Bros.

Alison Hutchinson, CEO at Pennies, said, “With more people shopping online and through apps we’re focused on ensuring they too are still offered an easy way to give to charity. By working with Judo we can provide more retailers and merchants with the digital charity box. Together we can help make a bigger impact on charities and those they help.”

Dennis Jones, CEO at judo, said, “Pennies has already raised a significant amount of money from consumers’ generosity at the point of payment, but as consumers increasingly move to mobile devices for purchasing goods and services, it’s a key channel for Pennies. Our mobile-first approach offers retailers and merchants the opportunity to encourage small but significant acts of generosity without disrupting the customer journey.”